K18

Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building their brand on buzzwords and beliefs of the past, they took the radical path of biotech to develop K18 Hair. They have pushed boundaries in haircare from the very beginning and that doesn’t stop at your routine. They are taking a pledge to go further, pushing boundaries in the battle for our planet. This won’t be your run-of-the-mill sustainability conversation. They want to have a new kind of conversation and it’s through the lens of hair; it’s what they know, it’s what they love, and it’s how they can make a meaningful impact.